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How do Consumers (est. 80 milions in the US) behave on the Web ?

 

Percent of U.S. adults who purchased online



Online Points of Purchase

Percent of U.S. adults who purchased online



Online/Offline Spending

$7.5 Billion in consumer spending was impacted by online user in 1997



Products Purchased by Purchasing Frequency

Percent of U.S. adults who purchased online






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